kāi

The word kāi is derived from the Mandarin character 开 (kāi), which literally translates to “open”, and is also used in the term 开心 (kāi xīn), meaning “happiness”. It is the perfect word for a brand that is inspired by moments of happiness, and the idea of being fearlessly free.

kāi, founded by Christabel Chua a.k.a @bellywellyjelly, stands to represent emotions and values that she strongly believes in.